One of the most common questions Amazon sellers ask is whether they can control when Amazon sends review requests.
It makes sense. Timing can play an important role in whether a customer decides to leave a review. Ask too early and they may not have used the product. Ask too late and they may have forgotten about their purchase altogether.
So, can sellers choose exactly when Amazon sends review requests?
The answer is not completely.
While Amazon gives sellers the ability to request reviews on eligible orders, it controls how the message is delivered. Understanding what you can control—and what you can't—helps you build a review strategy that is both effective and fully compliant with Amazon's policies.
How Amazon's Request A Review Feature Works
Amazon provides sellers with an official Request a Review feature inside Seller Central.
When used, Amazon sends its own standard review request to the customer. The wording, design and delivery are all controlled by Amazon.
This approach protects customers from spam while ensuring every seller follows the same review process.
The review request asks customers for:
- A product review.
- Seller feedback.
Because Amazon sends the message, sellers cannot edit or personalise the email.
What You Can Control
Although sellers cannot decide exactly when Amazon delivers the message, they still have important control over their review strategy.
You can control:
- Whether a review request is submitted.
- Which eligible orders receive a request.
- Whether requests are made consistently.
- Whether you automate the process or do it manually.
These decisions have a significant impact on how many Amazon reviews you generate over time.
What You Can't Control
Amazon keeps control of several parts of the review process.
Sellers cannot:
- Write their own review request email.
- Change the wording.
- Ask only for positive reviews.
- Decide the exact delivery time.
- Send multiple official review requests for the same order.
These restrictions are designed to create a fair marketplace and protect customers from unwanted or misleading communications.
Why Timing Still Matters
Even though Amazon controls the delivery, timing remains important.
A review request works best when the customer has had enough time to receive and use the product.
For example:
- A phone case may only need a few days.
- Kitchen appliances may need longer.
- Fitness equipment might take weeks before customers can give meaningful feedback.
Submitting review requests at the appropriate point during the eligible window gives customers the best opportunity to leave an informed review.
The Problem With Manual Review Requests
Many sellers rely on manually clicking the Request a Review button inside Seller Central.
While this works, it creates several problems.
Manual review requests are:
- Easy to forget.
- Time-consuming.
- Difficult to manage during busy periods.
- Hard to scale as your order volume grows.
The result is that many eligible orders never receive a review request at all.
Why Automation Makes Sense
Review request automation removes the need to remember which orders are eligible.
Instead of checking Seller Central every day, automation ensures requests are submitted consistently across your eligible orders.
The benefits include:
- More consistent review requests.
- Less manual work.
- Fewer missed opportunities.
- Better long-term review growth.
- Full use of Amazon's official Request a Review process.
Consistency is often the biggest difference between sellers who steadily grow their reviews and those whose review count barely changes.
How Amzigo Helps
Amzigo's Automated Review Centre was built to remove the manual work from requesting Amazon reviews.
Rather than relying on sellers to log into Seller Central every day, Amzigo automatically submits Amazon's official Request a Review request for eligible orders.
This means:
- Every eligible order has the opportunity to receive a review request.
- No manual clicking.
- No forgotten orders.
- Fully compliant with Amazon's communication policies.
- A consistent review strategy that grows with your business.
Instead of worrying about when to request reviews, sellers can focus on providing great products and excellent customer experiences.
Consistency Beats Perfect Timing
Many sellers spend too much time worrying about finding the "perfect" moment to request a review.
In reality, consistency has a much bigger impact.
Submitting review requests across every eligible order will almost always outperform requesting reviews occasionally, even if the timing isn't absolutely perfect.
The more opportunities you create for genuine customer feedback, the stronger your review profile becomes over time.
Key Takeaways
While Amazon controls when and how its official review request is delivered, sellers still have an important role in building a successful review strategy.
To maximise your Amazon reviews:
- Use Amazon's official Request a Review feature.
- Submit review requests for every eligible order.
- Understand that Amazon controls the email itself.
- Avoid trying to manipulate the review process.
- Automate review requests to ensure consistency.
You may not be able to control the exact moment Amazon sends a review request, but you can control whether every eligible customer gets the opportunity to leave one. Over time, that consistency leads to stronger review growth, greater customer trust and better long-term sales.
