One of the most common questions Amazon sellers ask is, "Does Amazon automatically send review request emails?"
It's an important question because customer reviews are one of the biggest factors influencing trust, conversion rates and long-term sales. The more genuine reviews your products receive, the easier it becomes to convince future shoppers to buy.
The short answer is yes and no.
Amazon does send some communications to customers, but sellers should not assume every eligible order automatically receives a dedicated review request. If you're serious about growing your Amazon reviews, relying on Amazon alone is rarely the best strategy.
In this guide, we'll explain how Amazon's review request system works, whether Amazon automatically asks customers for reviews, and how you can increase review growth while remaining fully compliant with Amazon's policies.
Does Amazon Automatically Ask Customers For Reviews?
Amazon regularly communicates with customers throughout the buying journey.
These emails include updates such as:
- Order confirmations.
- Dispatch notifications.
- Delivery confirmations.
- Order history updates.
Some customers may also receive requests from Amazon encouraging them to leave a product review or seller feedback.
However, these communications are controlled entirely by Amazon.
Sellers have no control over when they are sent, who receives them or whether every customer receives a review reminder.
This is why relying solely on Amazon's automatic emails often results in inconsistent review growth.
What Is Amazon's Request A Review Feature?
To help sellers generate more customer feedback, Amazon introduced its official Request a Review feature within Seller Central.
Rather than creating your own email, this button allows sellers to ask Amazon to send its standard review request message to eligible customers.
The message is written by Amazon, not the seller.
It asks customers to leave both:
- A product review.
- Seller feedback.
Because Amazon controls the wording, the process remains fully compliant with Amazon's communication policies.
Does Amazon Automatically Press The Request A Review Button?
No.
This is one of the biggest misunderstandings among Amazon sellers.
The Request a Review button does not activate automatically when an order is placed.
Instead, sellers must either:
- Log into Seller Central and press the button manually for each eligible order.
- Use approved software to automate the process.
If no action is taken, many eligible orders may never receive Amazon's official Request a Review message.
Why Consistency Matters
Many sellers only request reviews occasionally.
They remember one day, forget the next and eventually stop requesting reviews altogether.
The problem isn't that the process doesn't work.
The problem is inconsistency.
Every eligible order represents another opportunity to receive a genuine customer review.
The more consistently you request reviews, the greater your long-term review growth becomes.
Can You Send Your Own Review Request Emails?
Amazon has strict rules regarding buyer messaging.
While there are circumstances where sellers can contact customers about an order, review requests must always comply with Amazon's policies.
You should never:
- Offer incentives for reviews.
- Ask only satisfied customers.
- Request positive reviews.
- Attempt to influence customer feedback.
- Use language that pressures customers into leaving a review.
The safest approach is to use Amazon's own Request a Review feature.
Because Amazon sends the message itself, sellers know the communication complies with Amazon's current policies.
How To Get More Amazon Reviews
If you're wondering how to get Amazon reviews consistently, the answer isn't finding shortcuts.
It's creating a repeatable process.
Successful sellers focus on:
- Delivering an excellent customer experience.
- Selling products that meet expectations.
- Optimising listings to reduce customer disappointment.
- Requesting reviews for every eligible order.
- Staying fully compliant with Amazon's policies.
Over time, these small actions create steady review growth that strengthens your listings.
Why Automation Makes A Difference
As your order volume increases, manually pressing the Request a Review button for every eligible order becomes time-consuming.
Many sellers simply don't have the time to log into Seller Central every day and review every eligible purchase.
Automation solves this problem.
Amzigo's Automated Review Centre automatically submits Amazon's official Request a Review request for eligible orders, ensuring no opportunities are missed while remaining fully compliant with Amazon's policies.
Instead of relying on memory or manual processes, every eligible order receives consistent attention.
More Reviews Mean More Trust
Customer reviews do far more than increase a number on your product page.
They help future shoppers decide whether your product is the right choice.
Consistent review growth can help:
- Increase customer trust.
- Improve conversion rates.
- Build stronger product credibility.
- Reduce purchase hesitation.
- Support long-term sales growth.
Every genuine review becomes a long-term asset that continues helping your business long after the original order has been delivered.
Key Takeaways
Amazon does communicate with customers after a purchase, but sellers should not rely on Amazon automatically sending review request emails for every order.
To maximise your review growth:
- Understand that Amazon controls its own customer emails.
- Use Amazon's official Request a Review feature.
- Request reviews for every eligible order.
- Stay fully compliant with Amazon's review policies.
- Automate the process to ensure consistency as your business grows.
If you're looking for the best way to get Amazon reviews, consistency is the key. Every eligible order is another opportunity to build trust, strengthen your listings and increase future sales.
