Prime Day is one of the biggest sales events in the Amazon calendar. For many sellers, it brings a huge increase in orders, higher visibility and an opportunity to reach thousands of new customers.
While most sellers focus on the revenue generated during Prime Day, the smartest sellers are already thinking about what happens afterwards.
Every order placed during Prime Day represents an opportunity to generate a genuine customer review. Those reviews continue adding value long after the sale has ended by increasing customer trust, improving conversion rates and strengthening your product listings.
If you're wondering how to get Amazon reviews after Prime Day or how to ask for reviews on Amazon without breaking Amazon's policies, this guide explains the best practices.
Prime Day Creates A Huge Review Opportunity
Prime Day often produces more orders in two days than many sellers receive in several weeks.
That means you've also created your biggest opportunity to grow your Amazon reviews.
Every eligible order is a potential future review.
The more orders you receive, the greater the opportunity to:
- Build customer trust.
- Increase social proof.
- Improve conversion rates.
- Strengthen your product listings.
- Help future shoppers choose your products.
Many sellers miss this opportunity simply because they don't have a review strategy once Prime Day finishes.
Customers Need Time To Use Your Product
One mistake many sellers make is expecting reviews immediately after delivery.
Customers first need time to receive the product, open it and decide whether it met their expectations.
Depending on the type of product you sell, this may take several days or even weeks.
A customer who has actually used your product is far more likely to leave a helpful review than someone who has only just opened the parcel.
This is why timing matters when asking for reviews on Amazon.
Every Eligible Order Should Receive A Review Request
The biggest difference between sellers with steady review growth and those who struggle isn't luck.
It's consistency.
Many sellers request reviews manually when they remember. Others only request reviews for certain products or when sales begin slowing down.
A better approach is ensuring every eligible order has the opportunity to receive Amazon's official Request a Review message.
This creates a repeatable process that continues working regardless of how busy your business becomes.
Don't Waste Your Prime Day Momentum
Prime Day might only last a short time, but the customers you've gained continue creating opportunities long afterwards.
Every genuine review generated from those orders can help:
- Build confidence with future buyers.
- Improve your conversion rate.
- Increase the credibility of your listing.
- Support long-term sales growth.
- Reduce hesitation for new customers.
Rather than viewing Prime Day as a two-day event, think of it as the beginning of months of potential review growth.
How To Ask For Reviews On Amazon
One of the most searched questions by Amazon sellers is how to ask for reviews on Amazon.
The answer is straightforward.
Amazon provides sellers with its own compliant Request a Review feature within Seller Central.
This sends Amazon's standard review request message to eligible customers without asking for positive reviews or encouraging biased feedback.
When requesting reviews, always remember:
- Never offer incentives.
- Never ask only happy customers.
- Never request positive reviews.
- Never attempt to manipulate feedback.
- Always follow Amazon's communication policies.
The objective is simply to encourage honest feedback from genuine customers.
Automating Review Requests Saves Time
After Prime Day, sellers can quickly find themselves with hundreds or even thousands of additional orders.
Requesting reviews manually for every eligible order soon becomes unrealistic.
Automation helps ensure no eligible order is forgotten while maintaining consistency across your entire account.
Amzigo's Automated Review Centre automates Amazon's official Request a Review process, helping sellers send compliant review requests across eligible orders without needing to manage each one manually.
This allows you to focus on growing your business while continuing to build reviews in the background.
Reviews Continue Delivering Value Long After Prime Day
The value of a review doesn't end once it's published.
Every genuine review becomes part of your product listing and continues influencing future buying decisions.
Over time, consistent review growth can help:
- Increase customer trust.
- Improve conversion rates.
- Strengthen product credibility.
- Support higher sales.
- Build long-term listing performance.
One successful Prime Day can continue benefiting your business for months if you maximise the review opportunities it creates.
Make Reviews Part Of Your Long-Term Strategy
Prime Day should never be viewed as a standalone event.
The additional customers you've acquired are an investment in the future of your business.
By consistently requesting reviews after every eligible order, you create a sustainable strategy that continues strengthening your listings throughout the year.
Review growth isn't about finding shortcuts.
It's about giving every customer the opportunity to share honest feedback while remaining fully compliant with Amazon's policies.
Key Takeaways
Prime Day provides one of the biggest opportunities of the year to grow your Amazon reviews.
To maximise your review growth:
- Treat every Prime Day order as a future review opportunity.
- Give customers enough time to experience your product.
- Ask for reviews using Amazon's compliant Request a Review feature.
- Request reviews consistently across every eligible order.
- Use automation to ensure no opportunities are missed.
- Focus on long-term review growth rather than short-term gains.
The more genuine Amazon reviews you build after Prime Day, the more trust your listings create, helping convert future shoppers into customers long after the event has finished.
