Selling on Amazon is more competitive than ever. New sellers enter the marketplace daily, ad costs fluctuate, and Amazon continues to update its policies and algorithms. To grow your sales, it’s essential to take a strategic approach grounded in data, optimisation, and automation.
In this article, we’ll explore a range of proven strategies that both new and experienced Amazon sellers can use to increase their product sales. You’ll learn how to improve listings, attract traffic, manage stock, request reviews using tools like Amzigo, and drive conversions across every stage of the customer journey.
Optimise listings using high-intent keywords
The foundation of increasing sales is visibility. If shoppers can’t find your product, they can’t buy it. Start by conducting detailed keyword research to uncover high-intent search terms that real customers use. Focus on relevance and buyer intent — not just high search volume.
Place these keywords naturally throughout your title, bullet points, description, and backend search terms. Ensure your listing clearly communicates what the product is, who it’s for, and what problems it solves. Targeting the right keywords and writing compelling copy significantly improves click-through rates and conversions.
Increase click-through and conversion rates with visuals
Strong visuals sell products. Include at least seven high-resolution images, starting with a white background hero image followed by lifestyle images, product feature callouts, and size/context shots.
If your brand is enrolled in Amazon Brand Registry, use A+ Content to build enhanced product detail pages with rich visuals, comparison charts, and detailed brand storytelling. High-quality visuals help shoppers feel confident in their purchase and reduce return rates.
Maintain competitive, profitable pricing
Pricing affects visibility, the Featured Offer (Buy Box), and your conversion rate. If your price is too high, shoppers may leave. Too low, and your profit margins suffer.
Monitor your competitors regularly and consider dynamic pricing if your niche is fast-moving. Ensure your pricing accounts for all Amazon fees, shipping, and advertising spend. Avoid frequent changes that confuse buyers or disrupt keyword ranking momentum.
Use promotions and coupons to improve performance
Time-limited offers such as Amazon coupons and Lightning Deals can help drive a surge in sales. These not only create urgency but also improve your product’s ranking by increasing conversions.
Schedule promotions strategically around key periods like Prime Day, Q4, and seasonal sales spikes. Keep a close eye on your inventory before launching any deal — if you sell out, you risk losing ranking. Amzigo’s Product Analysis feature helps you monitor stock levels and avoid stockouts by alerting you when inventory is low or a restock is recommended.
Actively request product reviews
Social proof is vital on Amazon. More reviews lead to more trust, which leads to more sales. But manually asking for reviews is time-consuming and inefficient.
Amzigo’s Automated Review Centre allows sellers to automatically send compliant review requests at the optimal time after delivery. This ensures every eligible order has a chance to turn into a review, increasing your social proof without manual effort.
Ensure inventory is always available
Running out of stock can hurt your rankings and sales performance long-term. Even when you restock, your product may not regain its original visibility.
Use Amzigo’s Product Analysis feature to monitor current inventory levels, view restock suggestions, and get alerts when stock is running low. Staying ahead of demand ensures you avoid costly stockouts and remain eligible for the Featured Offer.
Win the Featured Offer (Buy Box)
Over 80% of Amazon sales go through the Featured Offer. To win it, you need competitive pricing, strong seller metrics, fast fulfilment, and in-stock inventory.
If you're using Fulfilment by Amazon (FBA), you’re already in a stronger position. For seller-fulfilled orders, aim to offer fast, reliable shipping and maintain excellent customer service ratings. Monitor your win rate and test adjustments to price and fulfilment to increase visibility.
Run effective Amazon ads
Amazon’s Pay-Per-Click (PPC) platform allows you to promote your products within search results and on competitor pages. Use Sponsored Products for visibility, Sponsored Brands to build brand awareness, and Sponsored Display for retargeting.
Start with manual campaigns using tightly themed ad groups based on your keyword research. Monitor performance regularly, and refine bids and keywords based on sales and ACOS (advertising cost of sale). Advertising can be profitable — but only with the right structure and optimisation.
Promote products off Amazon for added reach
Advertising off-Amazon is a smart way to build your brand and drive new customers to your listings. Platforms like Meta (Facebook and Instagram), TikTok, YouTube, and Google offer powerful targeting capabilities that let you reach your ideal audience before they even search on Amazon.
These channels work well for:
- Product launches
- Seasonal promotions
- Driving external traffic to boost rankings
Use TikTok for short-form, engaging content that builds awareness. Use Instagram and Facebook ads for product showcases and retargeting. Always link directly to your Amazon product page or Storefront.
While off-Amazon traffic can help you grow faster, it’s essential to track return on ad spend (ROAS) and ensure campaigns are profitable. Tools like Amazon Attribution let you measure which external campaigns lead to Amazon sales.
Overview
Growing your sales on Amazon isn’t just about adding more products or running more ads — it’s about optimising every stage of the customer journey, from discovery to purchase to review. With the right tools and strategies, you can turn clicks into conversions and one-time buyers into repeat customers.
Use Amzigo’s features to your advantage: automate your review requests, monitor your inventory health, and make data-driven decisions with the Product Analysis feature. Success on Amazon comes from consistency, insights, and leveraging the right systems to scale.
Looking to take your Amazon business to the next level?
Discover how Amzigo's advanced features, like our Automated Review Centre, Product Analysis, and Inventory Management, can transform your selling experience. Check out our features and try it for free!
