With Amazon boasting 9.7 million total sellers worldwide in 2024, competition is fiercer than ever.
This article explores how many active sellers are on Amazon by country, offering insights into what this means for sellers and how tools like Amzigo can help them stand out.
Whether you're looking to expand into new markets or understand the global landscape, these insights can help guide your strategy.
The Global Amazon Seller Landscape
As Amazon continues to dominate the e-commerce space, the number of sellers has skyrocketed. As of 2024, the platform has over 9.7 million total sellers worldwide, with around 1.9 million actively selling. These sellers range from small, independent businesses to large, established brands, all competing for attention on the same marketplace. Amazon’s wide reach and unparalleled customer base make it an attractive option for sellers, but standing out requires strategy.
How Many Sellers Are on Amazon in 2024?
In 2024 alone, 839,900 new sellers joined the platform. This translates to approximately 3,700 new sellers every single day. By the end of the year, the number is expected to climb to 1,350,500 new sellers, intensifying the competition. For active sellers, understanding the scope of the platform is crucial—not only in terms of total numbers but also regional differences.
Country Breakdown of Active Amazon Sellers
The distribution of Amazon sellers is not uniform across the globe. Some markets have more sellers, while others are growing rapidly, offering both opportunities and challenges. Here’s a look at the major regions:
- United States: The U.S. leads with 1.1 million active sellers, accounting for 37.82% of the global seller base. This makes it the most competitive Amazon marketplace in the world.
- United Kingdom: With 281,257 active sellers, the U.K. holds a strong 9.54% share of the global seller count. This is an established market, with high competition and a mature customer base.
- Germany: Germany is home to 244,425 sellers, making up 8.30% of the total. The European marketplace is growing steadily, with Germany leading the charge.
- Italy: Italy has 216,610 sellers, representing 7.36% of Amazon’s global seller population. It’s an emerging market with increasing opportunities for growth.
- France: France has 211,859 sellers, contributing 7.19% to the global seller base. It’s another key European market with a strong presence on Amazon.
Other notable countries include:
- India: 205,884 sellers (6.99%)
- Japan: 173,483 sellers (5.89%)
- Canada: 163,595 sellers (5.55%)
- Mexico: 51,087 sellers (1.73%)
- Australia: 24,227 sellers (0.82%)
Understanding where sellers are based gives insight into how competition differs by region and which markets offer more growth potential.
What These Numbers Mean for Amazon Sellers
For existing sellers, the growing seller base means heightened competition. More sellers mean more products, and it becomes increasingly difficult to stand out. However, this also means more customers are coming to Amazon, especially as Prime membership continues to grow. Sellers need to focus on differentiation, pricing, and customer experience to remain competitive.
As markets like the U.S. and the U.K. become more saturated, sellers might look at expanding into regions like Mexico and Australia, where the seller population is smaller, offering a chance for more visibility.
Overview
With 9.7 million sellers worldwide in 2024 and 1.9 million actively selling, competition on Amazon is intense. By understanding the global seller landscape and leveraging tools like Amzigo, sellers can position themselves for success.
Whether it’s expanding into new regions or optimizing your listings and reviews, staying competitive on Amazon requires constant attention and the right strategy.
Looking to take your Amazon business to the next level?
Discover how Amzigo's advanced features, like our Automated Review Centre, Product Analysis, and Inventory Management, can transform your selling experience. Check out our features and try it for free!
