Getting your first 100 sales on Amazon is one of the most important milestones in building momentum as a new seller. It validates your product, boosts visibility, and builds the review base that fuels future growth. But reaching this target isn’t as simple as listing and waiting.
This guide will walk you through realistic, compliant, and proven strategies to help you secure your first 100 orders — including pricing, listing optimisation, early review generation through Amzigo, advertising, and off-Amazon awareness.
Choose the right product and market entry strategy
Before anything else, make sure your product has demand, a clear niche, and room for differentiation. Many first-time sellers struggle because they enter saturated categories or choose products based solely on margin.
What to focus on:
- Products priced between £15–£40 tend to convert well and have good margins
- Look for listings with high demand but poor optimisation — this is your entry point
- Avoid seasonal products for your first launch
- Consider bundles or slight variations that make your offer stand out
You don’t need the perfect product — you just need one that’s good enough and supported by the right execution.
Optimise your product listing for search and conversion
Your listing is your storefront. Make it count.
Key optimisation steps:
- Title: Include the most important keywords and benefits. Keep it human and scannable.
- Images: Use clean, high-resolution images. Include lifestyle shots and infographic-style photos that highlight features.
- Bullet points: Focus on benefits, not just features. Make it easy for a customer to skim and understand value.
- Description or A+ Content: If you’re Brand Registered, use A+ Content to boost visuals and build trust.
- Backend keywords: Use all available space for relevant, non-repeating keywords.
Proper optimisation makes it easier to rank, but also ensures you convert the traffic you earn.
Price strategically for your first 100 sales
You don’t need to be the cheapest — but you do need to be competitive.
For your first 100 sales, it's smart to reduce your margin slightly in favour of velocity and ranking. Once you gain traction, you can begin to adjust pricing upwards.
Tactics to use:
- Use promotional pricing for launch (e.g. £2–£5 lower than comparable products)
- Offer coupons or discounts to drive conversions
- Monitor competitors daily for pricing shifts
- Avoid underpricing too aggressively — it can signal low quality
Your goal is to make purchasing an easy decision for your early buyers.
Use Amazon ads to get discovered
Running Sponsored Product ads is one of the fastest ways to generate visibility, especially for new listings without organic ranking.
Start small, focus tight:
- Begin with auto campaigns to gather keyword data
- Layer in manual campaigns with your best converting search terms
- Bid competitively on long-tail and branded keywords
- Monitor your ACOS (advertising cost of sale) closely and adjust daily
You don’t need a large budget — just a smart and targeted strategy.
Request early reviews the right way
One of the fastest ways to build trust and increase conversion is to get early, honest reviews. But Amazon has strict policies around review solicitation — so it’s crucial to stay compliant.
Use Amzigo’s Automated Review Centre to schedule compliant review requests after delivery. You can also customise product-specific campaigns, manage review volume, and track results.
Sending requests manually can lead to inconsistency or even policy violations. Automating this process ensures you follow Amazon’s guidelines while building up essential social proof.
Drive off-Amazon awareness
External traffic can be an excellent way to boost early visibility and sales.
Proven off-Amazon strategies:
- Share product links on your personal or business social media pages
- Offer discounts to email subscribers if you already have a list
- Use TikTok or Instagram content (including UGC-style videos)
- Collaborate with small influencers in your niche who can showcase the product
Each of these strategies helps drive traffic that converts — and Amazon rewards that with improved organic rankings.
Monitor stock closely to avoid missed sales
A common mistake early sellers make is underestimating demand or shipping delays. A stockout during your early momentum can damage ranking and cut off your chance to reach 100 sales quickly.
Use Amzigo’s Product Analysis feature to:
- Monitor current stock levels
- Get inventory alerts
- See recommended restock amounts
- Review days of inventory remaining
Avoiding stockouts helps maintain ranking and keeps your product eligible for advertising and the Buy Box.
Build on early momentum with small, consistent steps
Once you hit 30–50 orders, continue optimising your listing and ads. Review your top-converting keywords, pause underperforming ads, update images if needed, and increase review volume through Amzigo’s Review Centre.
Your first 100 sales should be viewed as a launchpad — not the finish line.
Conclusion
There’s no single hack to generating your first 100 sales on Amazon. But by choosing the right product, pricing smartly, running ads, optimising your listing, and using Amzigo to manage reviews and stock, you can stack the odds in your favour. The early sales will drive ranking, momentum, and confidence — all of which are essential to growing your Amazon business sustainably.
Looking to take your Amazon business to the next level?
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